DEMOGRAPHIC:

- Population and household numbers & densities (2009)
- Demographic indicators: Age categories | Race | Language | Education

SOCIO-ECONOMIC:

- Median Annual Household Income
- Unemployment
- Living Standard Measure Index (LSM1-10)

POINTS OF INTEREST (POI)

- 180 000 features countrywide
- Examples: shopping centres, schools, office blocks, sports facilities,
tourist facilities, etc

CONSUMER LIFESTYLES AND HABITS

- Market statistics modelled to suburb level
- Provides information on media usage, shopping patterns, personal
product usage, financial services, motor vehicles, activities and leisure,
furniture and appliances and clothing
- Can be used to determine market share, market potential and
media planning