Geomarketing is defined as the use of geographic information in the
process of planning and implementation of marketing activities.
Geomarketing relies on the use of Geographical Information Systems (GIS) which are defined as computer software systems that capture, store,
analyze, display and retrieve geographic information.
i.e. electronic mapping systems.
A complete geomarketing solution combines company databases,
statistical data, GIS map data and market studies into one centralized,
geographic decision-making tool