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Geomarketing is defined as the use of geographic information in the
process of planning and implementation of marketing activities.

Geomarketing relies on the use of Geographical Information Systems (GIS) which are defined as computer software systems that capture, store,
analyze, display and retrieve geographic information.
i.e. electronic mapping systems.

A complete geomarketing solution combines company databases,
statistical data, GIS map data and market studies into one centralized,
geographic decision-making tool
 


• On average, 80% of a company's data has a geographical or
place-based component.

• Geomarketing makes it possible to analyze and visualize this data in
a geographic context by linking databases to high-quality digital maps.

• GPS locations or street addresses are used to plot the locations of
customers or branch offices on maps, allowing the overall relationship
between the data to be perceived at a glance.

• Further sophistication is achieved by combining the latest mapped
census data (demographic and socio-economic) with the company data.

• Various spatial display, extraction and analysis techniques are used
to reveal spatial trends and patterns not visible in tables.

• The final result is a geomarketing software application which serves
as a powerful market research tool, providing the clients with a better
knowledge of the market and their customers and a competitive
advantage in their field.
  geomarketing solution